Crafting a brand to position and support an established family law firm as it expands. An established law firm that was preparing to enter a new era, Grant Crawford Watson LLP retained CASCO to create a new brand identity for its relaunch in 2017. A carefully crafted positioning strategy places the firm in a tier associated with exclusivity and high levels of service. With three experienced lawyers at the helm, the new firm's visual identity is intended to convey a convergence of expertise. It incorporates a graphic device composed of fine lines, representing the different yet complementary perspectives that each professional brings. The stationery set was produced using letterpress techniques, a tactile marker of attention to detail. Clean and easy to navigate, the website brings the new firm to life with vivid professional photography.
  • Grant Crawford Watson LLP Website
  • Bernadette Saad Mug and Pen
  • DW2 Business Cards
  • Arrow Capital Website
  • LDIC Inc. Website
Diego Casco RGD
CASCO Agency
Creative Director
Member since
June 2, 2008
1179 King Street West
Suite 109
M6K 3C5
Other Capabilities
Branding, Information Design, Signage/Wayfinding, Web
Client Specialty
Financial Services, Government, Professional Services, Technology
Languages Covered
English, Spanish
Company description
CASCO Agency provides strategic branding solutions to clients in the Financial and Legal sectors.