Crafting a brand to position and support an established family law firm as it expands. An established law firm that was preparing to enter a new era, Grant Crawford Watson LLP retained CASCO to create a new brand identity for its relaunch in 2017. A carefully crafted positioning strategy places the firm in a tier associated with exclusivity and high levels of service. With three experienced lawyers at the helm, the new firm's visual identity is intended to convey a convergence of expertise. It incorporates a graphic device composed of fine lines, representing the different yet complementary perspectives that each professional brings. The stationery set was produced using letterpress techniques, a tactile marker of attention to detail. Clean and easy to navigate, the website brings the new firm to life with vivid professional photography.
Diego Casco RGD
June 2, 2008
1179 King Street West
Other CapabilitiesBranding, Information Design, Signage/Wayfinding, Web
Client SpecialtyFinancial Services, Government, Professional Services, Technology
Languages CoveredEnglish, Spanish
Company descriptionCASCO Agency provides strategic branding solutions to clients in the Financial and Legal sectors.