A digital campaign called#HelpFredFillAHome was developed for Fred Victor to fund the furnishing of permanent homes (formerly the Pan Am athletes village) for homeless youth, seniors, people with a disability, veterans, newcomer and refugees. This included a full responsive website with multiple interactive animations and social media shareables.
Emerald Lee RGD
March 7, 2012
Areas of SpecialtyBranding, Corporate Communications, Web
Other CapabilitiesBook Design, Branding, Corporate Communications, Illustration, Mobile/Apps, Motion Graphics, Typography
Client SpecialtyArts & Culture, Government, Non-profit
Languages CoveredEnglish, Chinese
Interested in FreelanceYes
Why am I an RGD?As an RGD, I gain valuable access to the design community and resources. The accreditation instills confidence in our clients and increases overall credibility for our studio when pitching on new projects.
What is my most memorable RGD moment?As a part of the RGD Mentorship program, I mentored a designer who had been out of the industry for a couple of years. After half a year of meetings and emails, not only did we become good friends, but was extremely proud when she landed her first paid internship!
Why am I a designer?I had a passion for designing kleenex boxes when I was in grade 3, so naturally I followed the path into the design world. While I'm not designing kleenex boxes today, I'm feel proud that I'm in a field where design can make a real difference in everyone's lives.