The purpose-built iPad app and experience design proved more successful than simply offering patrons iPads and laptops to use the web-based application on the TD website. Pivot’s design solution was successful because it took into consideration the entire context of use within the airport setting. TD has engaged the Pivot team on a recurring basis to update the app for various kiosk environments—most recently the Canadian International AutoShow.
Ian Chalmers RGD
Pivot Design Group Inc.
Member since
December 1, 2009
416 203 1660
Areas of Specialty
Information Design, Service Design, UX Design
Other Capabilities
Art Direction, Branding, Brand Strategy, Creative Direction, Corporate Communications, Motion Design, Systems Design, Web Design
Languages Covered
Company description
Pivot Design Group is a leading strategic experience design and communications studio. We specialize in design research, experience design and strategic visual design, creating quality solutions for our clients. Since it's founding 25 years ago, our studio has evolved its distinctive experience design brand, balancing creativity, critical analysis and intuitive thinking through the lens of research and design.

Over its history, PIVOT has successfully concluded more than 2,500 projects with innovative design solutions for over 350 clients in government and businesses in Canada’s private sector.
Why am I an RGD?
I believe that having an organized leadership body within the Graphic Design discipline helps designers become better creative business people. I believe that designers can have a stronger voice through a collective that promotes ethics, values, and a code of conduct.
Where do I see myself in 5 years?
In the future.
Contributions to RGD
- Currently serving on RGD's Board of Directors
- Member of the Membership Committee
- Co-Leader of the Firm Owner Virtual Community