Ebb + Flow Creative partnered with Pollen Communication to design the Bone Brewhouse brand, an extension of Equilibrium Foods. In collaboration and as design lead for logo, packaging and website design, Janet took the flavor cues from the product to create a brand look that spoke with true flavor. A traditional product that would resonate with a contemporary client, making it a staple in their everyday lives.
Janet Straker RGD
Ebb + Flow Creative
Principal/ Creative Director + Designer
July 25, 2017
374 Imperial Road South
Areas of SpecialtyBranding, Packaging, Print Promotion
Other CapabilitiesBook Design, Corporate Communications, Publication, Signage/Wayfinding, Typography, Web
Client SpecialtyArts & Culture, Food, Healthcare, Non-profit, Professional Services, Retail
Interested in FreelanceYes
Company descriptionNothing speaks louder.
Ebb + Flow Creative is a team of problem solvers built to meet the challenges of modern business with life’s two simple states.
In ebb, we learn and plan. We absorb every detail and look at you and your client’s needs from every angle and every perspective. We then let the research and planning take its course forming a natural current, entering a state of flow.
In flow, we create. Renovating brands to form innovative and fluid print and digital solutions to help you reach your greatest potential.
Our best work is with the collaboration of clients who share our passion for great design. From one project to the next, we engage and create experiences that deliver business results that ultimately create positive change and make human connections.
Why am I a designer?Designing is a visual form of problem-solving. It is not just about making things look pretty. The content and messaging needs to make sense, it needs to create an emotional connection and it all needs to flow in a natural manner.
A client often has all these ideas, directions or sometimes no sense of what they want. I get to research, and breakdown and simplify all the noise to create the perfect solution. It is a great challenge and process and I am good at it.
Why should you hire me?I am easy and pleasant to work with. It’s not about winning awards or pushing the limits of design. My time and effort are on creating great work, focused on your needs and outcomes, and building a trusting relationship. I am about making this process fluid and simple.