2017 Applied Arts Community Award: Logo & Brand Identity Design — 2016 Marketing Canada Award: Best Brand Identity
Jon Allison RGD (Certified Senior Designer)
Founder / Creative Director
July 27, 2012
1395 Atkinson Street
Areas of SpecialtyBranding, Typography
Other CapabilitiesCorporate Communications, Packaging, Print Promotion, Signage/Wayfinding, Typography
Interested in FreelanceYes
Company descriptionBackcountry guides brands through uncharted territory to help them develop memorable visual identities.
But we’re not just another full-service agency. Our collaborative team of specialists build robust identity systems that provide visual consistency and flexibility to fuel recognition and amplify differentiation.
Why am I an RGD?The RGD designation represents integrity, professionalism, quality and competence.
I greatly appreciate RGD's commitment to continuous learning, research, advocacy and mentorship.
Why am I a designer?Design is so much more apart of who I am than just my career. I love to create, think strategically and develop solutions. I thrive on producing unique and imaginative work that means something. Oh, and I love logos!
Why should you hire me?I take brands on bold adventures to shape their direction, clarify their story and strengthen their identity.