Author, Creative Director, Researcher
Kelly Riback-Small RGD
Grassriots Inc.
Executive Creative Director
Member since
June 26, 2020
Areas of Specialty
Branding, Digital Marketing, Web Design
Other Capabilities
Book Design, Branding, Digital Marketing, Information Design, Typography, Web Design
Languages Covered
Interested in Freelance
Company description
Kelly is an award-winning creative director, designer, and writer with deep roots in communication design, marketing, and advertising, and a special focus on ethical and inclusive creative practice. A proven creative leader, strategist, and affiliated design researcher with Emily Carr University (Studio for Critical Making and the Graphic Research Unit), Kelly holds a master’s degree in design where their research focused on design ethics, social impact, social innovation, and sustainability.

A seasoned ad-industry expat, Kelly has experience leading major brands across most sectors including automotive, CPG, entertainment, finance, retail, technology, telecom, and more. Currently serving as executive creative director at Grassriots Inc., Kelly is committed to applying their 15+ years of commercial experience to exclusively supporting progressive, impact-focused clients. Kelly is equally passionate about breakthrough aesthetics and innovative creative executions as they are ensuring that their concepts provide real, measurable results.

Kelly’s book, The Conscious Creative: Practical Ethics for Purposeful Work, published by House of Anansi Press, is a collection of over 100 actions for ethical creative practice. It is the culmination of Kelly’s research in their pursuit of a more humane, values-driven and inclusive creative industry. Order it from your local independent bookstore, Indigo or Amazon.
Why am I an RGD?
I'm an RGD because there's power in community. I aim to support and be supported as a creative professional, sharing my ethical design research and lived experience while learning from the unique experiences and practices of the other members.
Contributions to RGD
- Member of the Diversity & Inclusion Committee