The design solution embraced the media channel used for the graduation ceremony. The per graduation ceremony post was designed to resemble a screen capture to showcase some of the graduating class with the limited photos available from previous photoshoots.
Leigh McGlone RGD
Left Meets Right Creative Co.
May 12, 2020
Areas of SpecialtyBranding, Corporate Communications, Typography
Other CapabilitiesArt Direction, Book Design, Creative Direction, Design Education, Exhibit Design, Marketing, Photography, Signage/Wayfinding, Strategy
Company descriptionLeft Meets Right Creative Co. is a strategically focused and creatively driven graphic design studio founded on decades of experience specializing in print and digital marketing and communications design.
I collaborate with my clients to discover makes them unique and assess potential challenges by asking insightful questions, listening to their needs to uncover hidden opportunities to provide creative solutions that align with their business goals.
Why am I an RGD?I am an RGD member because as a professional designer it is essential to be part of a community of designers that can share ideas and learn from each other. I am grateful to be a part of an organization that advocates for quality and ethical practices and that sets and follows professional standards for the design profession Canada-wide.
What is my most memorable RGD moment?My most memorable RGD moment is related to my first DesignThinkers Conference in 2018. From the moment I registered, I was blown away by how great I was treated. Heidi Veri was so kind and welcoming and patient with all of my questions. When Hilary Ashworth invited me to the VIP dinner, I was so excited!
Why am I a designer?I am a designer because, simply put, I love it! It is not a profession to me; it is a part of who I am. I am grateful that each project is different and that I get the opportunity to research and learn more about my clients’ unique needs and challenges to craft and deliver creative solutions.
Being curious to the core, I love asking questions and digging deeper to problem solve. It brings me joy because I never stop evolving, improving, and learning. There are always new problems to solve – it is an ongoing whirlwind of discovery and creation.
Why should you hire me?With over 20 years of national and international design experience, having won multiple awards for my work and with seven years of post-secondary design education under my belt, you will be in good hands. I have worked on million-dollar projects as well as within smaller budgets, finding creative solutions within the set parameters. Focused on listening to your needs and helping you to identify your goals I would love to share my design expertise and collaborate with you.
Where do I see myself in 5 years?I am excited about the next five years. I am always learning new things, and I plan to explore content marketing and brand strategy further. I am also looking forward to learning animation to gain specialized expertise in creating animated graphics and typography.
Contributions to RGDI was a judge for the RGD Student Awards in 2020 and a reviewer for Creative Directions 2020. I am signed up and looking forward to being a reviewer again for this year’s Creative Directions 2021.