The designed logo draws inspiration from the elements of their architecture, calligraphy, colours and design aesthetics. The overall shape and stroke are inspired by Italian architecture. The alphabet "F" in the Floreans is taken from their calligraphy style. The colour palette that was developed from the Italian cuisine focused more on shades of green. The client told us in the design brief that they want to incorporate the keyword "Italian cafe & Kitchen" in the logo itself, so we added it subtly.
Maninder Singh RGD
House of Singh
Multidisciplinary Designer & Photographer
September 28, 2021
+1 647 779 4333
Areas of SpecialtyBranding, Creative Direction, Photography
Other CapabilitiesAcccessible Design, Advertising, Book Design, Brand Strategy, Creative Direction, Corporate Communications, Design Management, Editorial Design, Exhibit Design, Illustration, Packaging, Photography, Print Production, Signage/Wayfinding, Typography, UI Design, UX Design, Video, Web Design, Web Development
Languages CoveredEnglish, Punjabi & Hindi
Interested in FreelanceYes
Company descriptionHouse of Singh is a multi-disciplinary, independently-owned design studio. We make designs, capture photos, take commissions and welcome collaborations.
Why am I an RGD?I am an RGD because the association of Registered Graphic Designers recognize my design journey as a professional by adding the RGD designation with my name. It further provides resources to learn, grow and contribute collectively. I earn valuable access to the design community and evolving trends. The certification provides confidence in our prospective clients and increases overall credibility when pitching on new projects.
What is my most memorable RGD moment?Showcasing my ability & experience in all steps of the RGD selection process and finally getting the RGD certification was one of the memorable moments.
Why am I a designer?Design is everywhere and in everything, and designers tend to look at it instinctively. I see design aesthetics in everything, and that approach made me a self-taught multidisciplinary design and photographer. I admire the existence of design in nature and, it helps me keep going with my design journey.
Why should you hire me?Every client that I serve has its own business/personal brand. They know the intricacies of their business as they perform and deal in that area daily. Similarly, we are into the business of design. By hiring us, you are trusting someone who has the edge in the field of design. It saves you a cost and gives you more time to focus on your own business for expansion.
Contributions to RGD- Virtual Mentor