I am honoured to be part of an association who's sole focus is elevating the graphic design craft, role and standards. The industry has been kind to me and I have excelled in this great profession. I now want to give back and help the next generation of designers succeed in advancing graphic design in society.

As VP of Creative & Strategy at iGotcha Media, I deliver integrated brand experiences. I am a highly experienced strategist, artist, creative director, designer & digital visionary with 25 years of international, award-winning experience creating ground-breaking digital experiences for Fortune 500 clients. I oversees the integration of strategy, creative and brand experience that converge with technology & innovation. Prior to joining iGotcha I launched and led Digital Experience at Shikatani Lacroix (SLD) a leading brand and design agency. I was also CCO of Spot Digital a boutique digital agency and created and led Alchemy, the digital agency of St. Joseph Communications. I have helped establish many best practices in digital signage content creation. I sit on the DSE Content advisory board and the DSF Toronto Council where I provide thought leadership, frequent speaking appearances and education in the industry.