The Armstrong design standards were substantial in comparison to the usual ambitions set for corporate design guidelines, designed to be front-and-center in the organization upon its launch. The guide is structured into core elements: brandmark, typography, colours, a proportion and grid system, photography, and illustration. Following this are templates and example designs. Navigational markers and pagination had to be developed so that loose pages can be added in the future. The binding would also have to facilitate this, so a four-ring binder was chosen, and was custom-designed with silver foil stamping. The paper and binder was selected for lower environmental impact. The design standards brought a greater presence of the importance of design in the organization, setting a substantial baseline for future projects. Since its publication, the organization of core design elements have been combined in a variety of ways that frequently distinguishes Armstrong design from competitors in branding, industrial design, trade shows, digital and print marketing.