Ruen Ellis RGD
March 11, 2016
Other CapabilitiesBranding, Corporate Communications, Digital Marketing, Information Design, Mobile/Apps, Packaging, Print Promotion, Signage/Wayfinding, Web
Client SpecialtyArts & Culture, Consumer Goods, Financial Services, Food, Hospitality, Professional Services, Retail, Technology
Languages CoveredEnglish, French, Afrikaans
Interested in FreelanceYes
Company descriptionA hive of smart and experienced minds
working together to help you discover your MOJO.
Through our collective experience building brands and companies, we've come to value authenticity, agility, and a sense of creativity that thrives at the intersection of imagination and execution.
Why am I an RGD?At first, it seemed like a good place to plant my membership roots and it has just lingered on my long term to do list for so long.
So I did it as a matter of course, but I lucked out because the RGD association is actually really darn cool.
In going through the certification process I was compelled to challenge long held beliefs about my profession in relation to me and highlighted again to me the importance of a methodical approach to work - the thing that stood out to me was the Accessibility Design portion.
I was approached to judge the Student Competition and I enjoyed it immensely.
This is my 5th design competition in my career that I have been a part of as judge and I simply love the experience of analyzing work in a constructive manner and I guess - paying it forward to the next cache of cool cats ascending in our profession.
What is my most memorable RGD moment?So far, it has been being a judge in the 2016 RGD Student Awards in the Interaction Design category.
Why am I a designer?Perhaps the thing that gets close to the “why”, is the versatility of applying my talent as a designer. It extends from beyond a computer screen into the real world - I have worked on everything from graphic design to interiors, experiential activations, books, coaching and product development.
I used to be obsessed with making things pretty - I still am, getting things in order creates order out of chaos and brings balance to things unsettled. When people are more settled, they become more productive, co-operative and creative themselves.
It took me a while to realize that the source of this superficial obsession hides a richer truth and is now the foundation of why I am a designer;
It is the driving force behind my solution seeking approach - making people comfortable - so that they can easily understand and interact with what it is I’m putting in front of them.
To me being a designer means respecting context and truly understanding the human at the end of your production line - supporting that context with research of legacy and investigation on future possibilities.
Design has allowed me to perfectly marry my personal affinity for futurism, philosophy and humanism with a keen professional capability and talent with a career.