Ruen Ellis RGD (Certified Senior Designer)
Member since
March 11, 2016
Apt 1
Miami Beach
Other Capabilities
Branding, Corporate Communications, Digital Marketing, Information Design, Mobile/Apps, Packaging, Print Promotion, Signage/Wayfinding, Web
Languages Covered
English, French, Afrikaans
Interested in Freelance
Company description
A hive of smart and experienced minds
working together to help you discover your MOJO.

Through our collective experience building brands and companies, we've come to value authenticity, agility, and a sense of creativity that thrives at the intersection of imagination and execution.
Why am I an RGD?
At first, it seemed like a good place to plant my membership roots and it has just lingered on my long term to do list for so long.

So I did it as a matter of course, but I lucked out because the RGD association is actually really darn cool.

In going through the certification process I was compelled to challenge long held beliefs about my profession in relation to me and highlighted again to me the importance of a methodical approach to work - the thing that stood out to me was the Accessibility Design portion.

I was approached to judge the Student Competition and I enjoyed it immensely.

This is my 5th design competition in my career that I have been a part of as judge and I simply love the experience of analyzing work in a constructive manner and I guess - paying it forward to the next cache of cool cats ascending in our profession.
What is my most memorable RGD moment?
So far, it has been being a judge in the 2016 RGD Student Awards in the Interaction Design category.
Why am I a designer?
Perhaps the thing that gets close to the “why”, is the versatility of applying my talent as a designer. It extends from beyond a computer screen into the real world - I have worked on everything from graphic design to interiors, experiential activations, books, coaching and product development.

I used to be obsessed with making things pretty - I still am, getting things in order creates order out of chaos and brings balance to things unsettled. When people are more settled, they become more productive, co-operative and creative themselves.

It took me a while to realize that the source of this superficial obsession hides a richer truth and is now the foundation of why I am a designer;

It is the driving force behind my solution seeking approach - making people comfortable - so that they can easily understand and interact with what it is I’m putting in front of them.

To me being a designer means respecting context and truly understanding the human at the end of your production line - supporting that context with research of legacy and investigation on future possibilities.

Design has allowed me to perfectly marry my personal affinity for futurism, philosophy and humanism with a keen professional capability and talent with a career.