You Can do Anything in Hamilton is a self-initiated campaign Russell Gibbs Design created as a love letter to the city of Hamilton, Ontario. Participating in the transition of a city’s culture is an inspiring thing, and this campaign was our contribution. We printed the first run of shirts and totes at Centre3 in Hamilton, launched the concept via Twitter and russellgibbsdesign.com and it took off! It became the official/unofficial slogan of the city, #youcandoanythinginhamilton trended, the campaign has since been through 20+ print runs, 3 different colourways, and is currently stocked by the Tourism Hamilton store and White Elephant in Hamilton.