Canopy Planet is a non-profit that works with the forest industry’s biggest customers and suppliers to develop business solutions that protect endangered forests. This project is in support of their #Pack4Good campaign, building awareness around single-use packaging and the false dichotomy between paper or plastic. We wanted to show how all these seemingly disconnected processes and single-use products – from plastic waterbottles and straws to paper bags and cardboard boxes – are connected, creating a cascading domino effect that was negatively impacting our planet. This Rube Goldberg machine provides a shareable 60-second story that visualizes this chain reaction.