The Association of Registered Graphic Designers (RGD) has achieved many notable accomplishments over the years, and as a result, it has accumulated a wealth of remarkable statistics around its endeavours. RGD sought to design an infographic which highlights all of the benefits they offer to their 3,000+ members. The project’s goals were to create general awareness about the RGD, inform the design community of its programs and ultimately increase membership. The challenge was to present the content in a way that engaged the viewer visually while educating them about the programs and value available through the RGD. Angular lines were used in print and online to allow the information to be layered and created an organic flow. The unifying style and colour palette further connected the individual pieces into a cohesive whole. Animations in the online version added another layer and brought the information to life.
Shane Collier RGD
August 6, 2015
Areas of SpecialtyBranding, Information Design, Web
Other CapabilitiesCorporate Communications, Digital Marketing, Illustration, Mobile/Apps, Motion Graphics, Photography, Typography
Interested in FreelanceYes
Company descriptionHi there, I'm Shane, a Montréal-based art director. I have experience in UI/UX design, brand collateral, tradeshow design, ad campaigns, corporate and marketing communications, social media and more.
Notable clients include: Apple, BLACKS Photography, BMO, CAE, DART Aerospace, Diamond Corp., RioCan and Allied Properties, Pfizer, Association of Registered Graphic Designers (RGD), State Farm and Toronto International Film Festival (TIFF).
Living and working in two provinces has enabled me to apply a unique perspective to my work, which has been recognized by Applied Arts and Design Edge.
Why am I an RGD?I am an RGD because I see value in being surrounded by a community of designers. RGD is the hub for designers in Canada and I believe it’s important to be apart of that community and help represent our countries creativity as a whole.
What is my most memorable RGD moment?-Designing the 2014 So(cial) Good Design Awards Campaign
-Designing the RGD Infographic, illustrating all the benefits RGD offers
-Attending DesignThinkers several years in a row and hearing talks by Stefan Sagmeister, Michael Bierut, Jessica Hiche, Jessica Walsh and Paula Scher
-Conducting student portfolio reviews
Why am I a designer?-I thrive on thinking creatively
-I care about the details
-I am results-driven and manage my time well
-I care about people’s problems
-I am a perfectionist (try to be)
-I buy things just for the packaging
-I care about aesthetics in everyday life
-I understand the power of branding
-I love to learn
Why should you hire me?I have high standards for quality, a keen eye for detail and continuous commitment to craft thoughtful digital and physical experiences that not only exceed client expectations, but also connect with those using them. Throughout my career, I’ve made lasting connections with clients and collaborators — Apply being one of many in this category.
Where do I see myself in 5 years?I could see myself managing my own studio as a Creative Director, being a full-time freelancer and travelling throughout the world, or working and living in NYC. Only time will tell!