Brand revamp for Carmico to speak better to young adults seeking whimsical apparel for self-expression, communicate brand values more effectively, and create better cohesion in visual communication efforts. Shown here are the logotype, palette, and iconography.
Valerie Giffin RGD
September 30, 2022
Areas of SpecialtyBranding, Typography
Other CapabilitiesAcccessible Design, Advertising, Book Design, Brand Strategy, Corporate Communications, Editorial Design, Illustration, Motion Design, Packaging, Print Production, Product Design, Signage/Wayfinding, Strategy, UI Design, UX Design, Web Design
2SLGBTQIA+, BIPOC, Disabled/Living with a Disability, Living with a Mental Illness
Interested in FreelanceYes
Availability for freelance work
Why am I an RGD?Accessibility, ethics, and professionalism are extremely important to me, and having a designation that shows my stance on those topics is vital to communicating those things to clients, employers, and colleagues.
What is my most memorable RGD moment?Being featured as a Provisional RGD in December of 2021 when I was going through a lot of self-doubt.
Why am I a designer?I have always been obsessed with art & creativity, particularly typography & lettering. Design allows me to explore those things while assisting clients in their visual communication efforts.
Why should you hire me?My work aims to effectively communicate to audiences through a visual language that resonates with them.
Where do I see myself in 5 years?Senior Designer, Art Director, or Creative Director at an organization whose values reflect my own, or freelancing full-time.
Contributions to RGD• RGD Virtual Portfolio Review Week - Winter 2023: Portfolio reviewer
• RGD Certification Mentor - Winter 2023