Brand Hack - How to Build a Brand that Matters
Presented by Hajj Flemings
Today, we live in a digital economy that forces us to disrupt ourselves. With virtually unlimited access to information – anytime, anywhere and the rise of the ubiquitous content delivery platform it is critical to understand how to cut through the clutter so that your message is heard. Come learn how to build a brand that matters. 
In 2011, Hajj was one of eight entrepreneurs selected for the CNN’s Black in America 4: The New Promised Land: Silicon Valley documentary with Soledad O’Brien. Hajj is founder of Brand Camp University, an educational platform that is preparing people for the future of work, and Rebrand Detroit, a civic design and brand project a multi-disciplinary collaboration with the residents, community stakeholders, and local government to change cities—starting with Detroit. He has worked with clients including Walt Disney, Pitney Bowes, Pfizer, the Detroit Lions and the U.S. Department of Defense.

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