- How to diagnose a social system using a complexity lens
- Five capacities that will enable you to adapt to complex situations (Entrepreneurial, Alert, Adaptive, Resilient and Creative)
About Jeannette Hanna, Chief Strategist, Trajectory
Jeannette is a brand strategist, writer and lecturer. As co-author of the book Ikonica, A Field Guide to Canada’s Brandscape, she explored the interdependencies of commerce, culture and community with co-author, Alan Middleton. It’s a theme that’s been honed over her tenure as co-founder and brand strategy lead for Spencer Francey Peters (later, Cundari SFP) and Trajectory.
Her client roster reflects Jeannette’s range – from billion dollar enterprises to innovative start-ups – across a broad spectrum of sectors including education, healthcare, culture, tourism, economic development and financial services. Her place brand work includes award-winning strategies for regions, cities and districts across North America including: USA: Destination DC; Downtown BID, DC; Congress Heights, DC; Raleigh, NC; Butler County, Ohio; Canada: Niagara Region; City of Mississauga; City of Sault Ste Marie; Bermuda: Bermuda Cultural Map; Bermuda Performing Arts Project.
Based in Toronto, Jeannette teaches regularly at York University’s Schulich School of Business. Her other publications include: contributor to the cultural development primer Rediscovering the Wealth of Places; editor, Toronto, A Visual Librarium; and the Association of Canadian Advertisers’ guide, Measuring Marketing Communications Effectiveness in an Ever-changing World – the Role the MarCom Dashboard.
Jeannette served on the board of the Design Management Institute (Boston) for nine years. She’s a founding practitioner with GloComNet, the international strategy hub focused on managing in complex, uncertain environments; and a mentor for the Design Management Studies program at George Brown College in Toronto.