Creating a Common Vision: Transforming Products by Leading with Design

Presented by Bill Flora

 
Even the most innovative products are held up by inconvenient, inadequate internal processes, and are often developed in silos. How can this be fixed? Lead with design. Bill, who began his career as a designer at Microsoft, will draw from his experience leading with a design at a company with an "engineering" culture, and discuss how to use design in a way integrates multiple inputs, along with goals and language from voices across the organization, so the vision feels like a natural extension of the company. He can also share case studies, including NASA and Atari, discussing how design allows multiple areas of a company to find a common vision and common language. He will break down a three-step internal process—synthesize, articulate, and envision—that allows any team to work together and create products that feel like an extension of the company and brand.
 
 
About Bill Flora, Chief Creative Officer & Partner, Blink
Bill Flora is an award-winning design director and strategist with more than 20 years of experience in leading teams and shipping product. In his current role as Chief Creative Officer at Blink, he leads projects for clients including NASA, Nike, Mastercard, Facebook and HBO.  Before joining forces with Blink, Bill founded Tectonic, a strategic experience design firm, where he worked with the world’s leading companies envisioning next-generation content platforms and expressing brand through software. During his two decades with Microsoft, he led design efforts for Xbox, Windows Media Center, Zune, and Encarta, and he was the design force behind Microsoft’s “Metro” design language. Flora’s influences can be found in the design of software that lights up millions of screens around the globe every day.

 

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