Presented by Jen Cook and Dianne Semark
This series is generously sponsored by Cella, Creative Niche & Domtar.
Play is Fundamental
Creatives are already attuned to the fact that play is conducive to creativity, problem-solving, and divergent thinking – and this is backed up by science. But how can a creative team carve out space for play while juggling deadlines and deliverables, especially within a more traditional, corporate culture? Learn about the mindsets, rituals and ways to support your fellow designers to foster a culture of play and creativity.
About Jen Cook
Jen is an award-winning creative director with experience in creative strategy, brand development, integrated marketing and creative leadership. A graduate of Emily Carr and UBC Sauder School of Business, Jen has spent over a decade building cohesive, engaging brand experiences for organizations that have a positive impact on the world. As Creative Director at Science World, she has overseen the brand refresh of this iconic institution and the award-winning The World Needs More Nerds campaign.
Join Dianne as she takes us through the lessons she has learned about working as a creative director so far. Attendees will gain insights on how to do things right, and how to do the right thing.
About Dianne Semark
Dianne is a Creative Director who leads with head and heart—she connects strategy and creativity. Data and people. Thinking and feeling. She has led a variety of teams—small local teams and large global teams of diverse creatives, bringing brand strategies to life through design thinking, product alignment, integrated marketing campaigns, story-driven online journeys, customer-centred experiences and by creating thumb-stopping moments on social. She has worked with a wide range of clients in tech, retail, sports, finance, healthcare and education, where she’s been responsible for delivering everything from print and digital, to brand experience.
About Kathleen Scott RGD – Moderator
Kathleen is an award-winning designer with 15 years experience. For the past decade, she has been Creative Strategy Team Lead at Bruce Power where they deliver all things design, including a complete rebrand for the company in 2019.
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