RGD Book Club: Meet-up in Toronto or Virtually
Date: February 27, 6:30-8:30 pm EST
In-person Location: Forge Media + Design, 135 Liberty St, Suite 300, Toronto
This event is open to RGD Members only.
The Author, Sarah Hyndman, will participate in a live virtual Q&A about her book from 6:30 to 7 PM.
Why Fonts Matter
We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make? This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. They're hidden in plain sight, they trigger memories, associations and multi-sensory experiences in your imagination. This book is for anyone who is interested in giving words impact, who loves words and how they influence us.