RGD Book Club: Meet-up in Toronto or Virtually

26/02/2018
RGD Members are invited to join RGD's Book Club for a virtual/in-person discussion on the subject of Sarah Hyndman's book Why Fonts Matter.

Date: February 27, 6:30-8:30 pm EST

In-person Location: Forge Media + Design, 135 Liberty St, Suite 300, Toronto

Register here to Participate Virtually 

This event is open to RGD Members only.

 

The Author, Sarah Hyndman, will participate in a live virtual Q&A about her book from 6:30 to 7 PM.

 

Why Fonts Matter

We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make? This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. They're hidden in plain sight, they trigger memories, associations and multi-sensory experiences in your imagination. This book is for anyone who is interested in giving words impact, who loves words and how they influence us.

 

 

For more information on joining RGD's Book Club, email .

If you are an RGD Member and would like more information about hosting a group at your studio, email .