RGD Webinar: Pricing Creativity

17/05/2018
Presented by Blair Enns

​Relevant ​to ​any ​creative ​or ​marketing professional ​who ​sets, ​negotiates ​or ​delivers ​price, Blair Enns ​addresses ​the key ​principles, ​rules ​and ​tips ​from his book Pricing Creativity. ​This ​webinar will ​leave ​the ​audience ​not ​only believing ​that ​they ​can ​charge ​much ​more, ​but ​showing ​them ​how ​to ​do ​it.

“You ​cannot ​be ​an ​effective ​pricer ​if ​you ​study ​pricing ​alone ​and eschew ​some of ​the ​complementary ​skills ​of ​selling ​and negotiating,” ​says ​Enns. ​“Most ​attempts ​at value-based ​pricing ​in ​creative ​firms ​fail ​for ​this ​reason.” ​That ​blended ​view ​of pricing, selling ​and ​negotiating ​is ​what ​Enns ​brings ​to ​the ​subject ​matter, ​but he ​is clear ​that ​none ​of ​these ​areas ​is ​where ​his ​true ​expertise ​lies. “More ​than ​pricing ​or selling, ​what ​I ​know ​is ​the ​creative ​mind ​and ​the ​peculiarities ​that ​make ​it ​difficult for ​that ​person ​to ​ask ​to ​be ​paid what ​they ​are ​worth.”

 

Some ​key ​points ​covered ​include:

- How ​to ​get ​paid ​for ​value ​instead ​of ​inputs ​or ​outputs
- The ​proper ​use ​of ​retainers
- How ​to ​move ​from ​50-page ​decks ​to ​one-page ​proposals
- How ​to ​untether ​from ​tracking ​and ​selling ​time
- How ​to ​reconcile ​agile ​development ​with ​value ​pricing
- How ​to ​overcome ​your ​own ​mental ​hurdles ​to ​charging ​more

 

Date: Thursday, May 17 at 12:00pm ET

 

Register: attendee.gotowebinar.com/register/6823432112920185346

 

About Blair Enns

Blair Enns is the sand in the free pitching machine. Through his sales training program for creative professionals, Win Without Pitching, he is on a mission to change the way creative services are bought and sold the world over. He is the author of The Win Without Pitching Manifesto (Rockbench, 2010) and Pricing Creativity: A Guide to Profit Beyond The Billable Hour (Rockbench, 2018). Blair lives with his family in the remote mountain village of Kaslo, British Columbia, Canada. He can be found on the web at winwithoutpitching.com and on Twitter at @blairenns.

 

Pricing

RGD Members*: FREE

Members of ACIDOGDC, SDGQ, Editors CanadaIABC Golden HorseshoeIABC OttawaIABC Waterloo & IDC**: One webinar - $15; Pkg of 3 - $40

Non-Members: One webinar - $25; Package of 3 - $65

* Includes all categories of RGD Members: AffiliateCertified RGDJunior AffiliateProvisional RGD and Student RGD

** RGD webinars count as IDC continuing education credits. Use the GoToWebinar email you receive after the broadcast as proof of completion.

 

If you have any questions, email .