RGD Webinar: Pricing Creativity
Relevant to any creative or marketing professional who sets, negotiates or delivers price, Blair Enns addresses the key principles, rules and tips from his book Pricing Creativity. This webinar will leave the audience not only believing that they can charge much more, but showing them how to do it.
“You cannot be an effective pricer if you study pricing alone and eschew some of the complementary skills of selling and negotiating,” says Enns. “Most attempts at value-based pricing in creative firms fail for this reason.” That blended view of pricing, selling and negotiating is what Enns brings to the subject matter, but he is clear that none of these areas is where his true expertise lies. “More than pricing or selling, what I know is the creative mind and the peculiarities that make it difficult for that person to ask to be paid what they are worth.”
Some key points covered include:
- How to get paid for value instead of inputs or outputs
- The proper use of retainers
- How to move from 50-page decks to one-page proposals
- How to untether from tracking and selling time
- How to reconcile agile development with value pricing
- How to overcome your own mental hurdles to charging more
Date: Thursday, May 17 at 12:00pm ET
About Blair Enns
Blair Enns is the sand in the free pitching machine. Through his sales training program for creative professionals, Win Without Pitching, he is on a mission to change the way creative services are bought and sold the world over. He is the author of The Win Without Pitching Manifesto (Rockbench, 2010) and Pricing Creativity: A Guide to Profit Beyond The Billable Hour (Rockbench, 2018). Blair lives with his family in the remote mountain village of Kaslo, British Columbia, Canada. He can be found on the web at winwithoutpitching.com and on Twitter at @blairenns.
RGD Members*: FREE
Non-Members: One webinar - $25; Package of 3 - $65