The objective of this ad campaign was to refresh Grey Poupon’s brand identity. Our strategy was to acknowledge how Grey Poupon was considered high class with the 'Ultimate Stain of Approval'. The idea flips the embarrassing notion of a condiment stain on its head and positions a 'Grey Poupon stain' as a mark of excellence. I designed the PR box, charcuterie board, pin, recipe cards, coupon and letterhead. Credits: Art: Michelle Miller & Frank Neufeld. Copy: Connor Clarke. Strategy: Emily Farrugia.
Michelle Miller Provisional RGD (Junior/Intermediate Designer)
August 28, 2017
Areas of SpecialtyAdvertising, Branding, Editorial Design
Company descriptionWith an education in Graphic Design and Creative Advertising, I help clients build their brand identity, network, solve problems and work behind the scenes to help people tell their story. I'm experienced with creating branded content for print and digital; specifically logo design and layout.
Why am I a designer?When I was a kid I discovered Adobe Photoshop 6.0 and Premiere Pro on our home computer. I taught myself how to edit pictures and video footage. In grade ten I took a Communications Technology class. I used design software to help me stand out and excel in school. Since then, I knew that I wanted to be a Graphic Designer. I graduated with an Advanced Diploma in Graphic Design in 2016. After I graduated I worked at a publishing company. In 2020 I went back to school to get a Degree in Creative Advertising. Now I’m looking for a full-time job in the creative industry.
Why should you hire me?I’m young at heart. I get excited at the prospect of designing something and seeing it executed in the real world. I aspired to be where I am today; living in the big city with a degree under my belt. I worked hard to get to where I am. Now I want to make the best of it.