One of the final projects in my last year of design school was to define a social or environmental issue and conceptualize a disruptive business idea that would help to combat the problem at hand and improve customers’ quality of life. I chose to focus on how climate change is impacting Germany, specifically through weather-induced flooding and droughts. My project took the form of a German brewery which I called Wertheimer Hofbräu (named after my mother’s hometown), which would use purified rainwater to brew its signature Pilsner. The resulting brand identity and packaging designs are a marriage of old and new, fusing a time-honoured Bavarian aesthetic with a contemporary air of pragmatic innovation.
Joschka Sawatzky Provisional RGD (Junior/Intermediate Designer)
Joschka Sawatzky Studio
Designer / Art Director
September 19, 2018
16 Barrel Yards Blovd.
Areas of SpecialtyBranding, Packaging, Typography
Interested in FreelanceYes
Availability for freelance work
Available for freelance work on an ongoing basis.
Company descriptionJoschka Sawatzky Studio is an independent boutique design studio specializing in brand identity, packaging and apparel design. Based in Waterloo, Ontario, Joschka Sawatzky Studio works with local businesses to develop memorable, purpose-driven design solutions.
Why am I a designer?In a nutshell, I love helping brands and businesses to look their best. Design is a vehicle for problem solving, and a powerful visual solution can instill the personality and human touch necessary to set a company apart from their competitors. As a designer, I take pride in working with business owners to help them put their best foot forward.
Why should you hire me?I see design as an opportunity to showcase the unique stories of the businesses and brands that I work with, and leverage them to build multifaceted visual systems that convey these stories to a specific target demographic or customer base. I strive to infuse my work with purpose and subliminal meaning, paying close attention to the little details that comprise the bigger picture. I'm no stranger to going the extra mile, and treat every project with the same level of passion to ensure a consistent end result is produced that meets the business objectives of my clients.
Where do I see myself in 5 years?While I currently operate as an independent designer, I plan to grow my practice into a small firm with a core team of collaborators. With studio growth will come the ability to offer a broader range of services to clients — in addition to visual identity development, I plan to incorporate more components that further drive a brand's narrative, such as photography, videography, motion design and marketing strategy.