Visual identity design for Ashley Young, a Kingston-based lifestyle photographer. Ashley is a genuine and contentious photographer, who by nature helps her clients overcome their insecurities to let their beauty (i.e. “inner light”) shine through. Ashley doesn’t digitally retouch people’s “flaws”, she shines light on, and celebrates them! This message of genuineness and “inner light” is conveyed through the strategic use of shape (i.e. the “A” brandmark design), colour, typography, and the tone of photography across all branding applications.
Leslie Martin Provisional RGD
Leslie Martin Design
March 4, 2013
221 Queen Street
Areas of SpecialtyBook Design, Branding, Print Promotion
Other CapabilitiesDigital Marketing, Publication, Typography, Web
Client SpecialtyArts & Culture, Entertainment, Professional Services, Retail
Interested in FreelanceYes
Availability for freelance work
Monday – Friday: 9 am – 5 pm
Company descriptionLeslie is an honours graduate of the Humber College Graphic Design diploma program with combined ad agency and boutique agency design experience in branding, in addition to corporate and personal branding experience from her freelance business, Leslie Martin Design.
When it comes to branding she has a well-rounded portfolio of experience from corporate branding for national clients at The Premium Beer Company; to international clients at Publicis; and regional clients both in her freelance business, and while working for such companies as BmDodo Strategic Design and RedTrain Inc., in her native Kingston, Ontario.
Why am I a designer?Design isn't just my profession, it's my passion. I genuinely love what I do, and that love translates to my conscientious approach to branding and meticulous design style.
Why should you hire me?What really makes me tick is helping creative entrepreneurs. My passion lies in visual expression and I thrive working for like-minded creatives. I have worked with makers and creators from fashionistas to film makers, to artists and photographers.