I strive to empower brands through strategic wit and creative compassion. My goal is to combine conceptual dexterity with business and strategy acumen to create and support brands that positively impact society.

As a multi-hyphenate strategic creative, I pride myself on my ability to wear many hats in brand strategy, copywriting and design, which has enabled me to work on a diverse portfolio of brands in both New York City and Toronto.

Tapped into the zeitgeist I am an avid trend hunter, surfing the cultural landscape in order to inform brand positioning, narrative and design in a holistic 360 degree approach.

I was a Student Mentor to two students in 2020. It was a wonderful way to stretch my creative network and give back to the community that has helped me get to where I am today.