- Facilitate communication between the Association and its members.
- Propose, develop and review strategies to raise awareness of the Association within the design community.
- Inform the design community about the Association’s mandate, activities and membership.
- Develop and oversee the creation of video content for RGD taking advantage of partnerships with video production partners (including Mediaface) and consider use of existing RGD video content.
(b) Digital Communications
- Develop a Social Media Strategy with the goal of increasing RGD followers and engagement on all social media channels including Instagram, Facebook, Twitter, LinkedIn and YouTube.
- Review RGD's email newsletter and make content/design/distribution recommendations with the goal increase open and click thru rates.
- Review RGD's website and make recommendations with the goal to increase traffic and overall user experience.
(c) RGD Handbook for 2020
- Begin the process of developing a content plan for a new edition of The Business of Graphic Design: The RGD Professional Handbook with the goal of producing the new edition in 2020.
(e) Creative Earners National Salary Survey
- Review content for creation of a new survey in 2018.
- Recommend strategies to increase survey response rates for 2018/2019.
A sub-Committee oversees RGD's Brand & Identity Guidelines and Cohesiveness and manages the involvement of external agencies in the development of RGD communications initiatives such as DesignThinkers, the Certification Sticker and Awards Programs.
RGD produces Canada’s most comprehensive survey of salaries and billing practices in the creative communications industry every two years. Creative Earners surveys a diverse range of professionals including Graphic Designers, Account Executives, Copywriters, Firm Owners, Creative Directors, Design Managers and more. Results of the survey help raise awareness about Canada’s thriving creative industry.
The only comprehensive guide to maintaining a graphic design business in Canada, the RGD Handbook explains how to build a design practice, understand intellectual property, hire creative talent and market design, in addition to providing sample forms. This Committee is working on developing a content plan for a 4th edition to launch sometime in 2020.
This Committee oversees RGD's social media presence to ensure effective communication to our virtual followers. To stay updated with all of RGD's events, programs and industry updates, connect with us through Twitter, Facebook, Instagram, YouTube and LinkedIn.
RGD Website & Email Newsletter
This Committee oversees the design and development of RGD digital communications through the RGD website, which receives approx. 50,000 unique visitors a year and email newsletter sent to over 19,000 subscribers.
Every year RGD recognizes CEOs/Founders of Canadian companies that are using design effectively to drive business success. The Committee oversees the creation of video content to document and showcase the Award-winners. The Committee is also working to develop other sources of RGD video content.
Vice President, Communications & Committee Chair: Nicola Hamilton RGD, Toronto
Nicola is an art director at Studio Wyse, a firm focused on story-driven editorial design. She is a former Deputy Art Director at Chatelaine, a former Associate Art Director at The Grid and a total magazine nerd. Nicola was co-chair of RGD's Provisional Committee through 2015 and 2016, where she focused on increasing engagement through events and online resources.
Julian Brown RGD, Toronto
Julian is the designer and entrepreneur behind the motion design studio On The Chase! In its first 5 years, OTC has won international awards and collaborated with diverse clients ranging from high-profile non-profit MaRS to award-winning filmmaker Sarah Polley. Julian has been profiled in industry magazines Applied Arts and Design Edge as a rising young talent.
Alison Garnett RGD, Toronto
Alison is a creative director with over 20 years of global and national design, advertising and digital. Through the course of her award-winning career, Alison’s work has spanned various industries including automotive, retail, consumer-packaged goods, professional services, telecommunications and not-for-profit.
Bob Hambly RGD, Toronto
Bob is Creative Director at Hambly & Woolley where his creative mind is always at work. Clients benefit from his fresh perspective, eye for detail and knack for personal service. Bob lectures frequently on design and design-related topics to varied institutions, associations and organizations. Over the past 22 years, Toronto-based Hambly & Woolley has received over 350 national and international design awards.
Tina Mackenzie RGD, Mississauga
As Manager of Creative Services for the City of Mississauga, Tina leads an award-winning design team that delivers services for a multitude of projects and programs. She began her in-house career at Honeywell and Scotiabank. Her team provides a range of expertise and was honoured as the DesignThinkers 2012 Design Partner, the first time an in-house design team was given this opportunity.
Wendy Millard RGD, Kingston
Wendy is the Design Manager at Empire Life and has an extensive background with in-house design management. With over 18 years of experience, she’s led several design rebrands in the technology and financial services sectors. She is a graduate, advisory board member and mentor for St. Lawrence College Graphic Design Program.
Rod Nash RGD, Vineland
Rod experienced the thrill successful communication design can bring early in his career in Australia. As one of RGD's founders Rod's communications and promotions helped with the founders' efforts to move The RGD Act through the Ontario Legislature. Rod is an active advisor to the RGD Board and Creative Director at Nash & Nash Ltd.
Karen Satok RGD, Toronto
Karin is the owner of Sputnik Design Partners. In her 25 years as a designer, Karen has provided creative direction and design management for an impressive array of material. Her work includes strategic branding programs, annual reports, identities, book covers and websites for clients such as CTV, Canada Post, HOK, LCBO, Penguin Canada and Roots.
Jessica Vitale RGD, Toronto
Jessica is the National Graphic Design Manager at DIALOG, a multidisciplinary design firm of architects, interior designers, engineers, urban planners, and landscape architects. Her focus is in branding and brand implementation in print, digital and physical environments. She is part of DIALOG’s national Design Champions group responsible for elevating DIALOG’s design through culture shifts, programs, presentations and events.
- Experience working with all forms of communications particularly digital and social media.
- Time to contribute to the work of the Committee via email feedback, videoconference meetings and independent and group work.
- Must be a RGD or Provisional Member
- Those interested in joining the Committee should fill out the online form: Get Involved with RGD
Presented by Bob Hambly RGD at RGD's AGM on April 25, 2018
To facilitate communication between RGD and its Members; propose, develop and review strategies to raise awareness of the Association within the design community; and inform the community about our mandate, activities and membership.
One of the Committee’s ongoing responsibilities is to confirm Design Partners for RGD projects. Firms donate their work in return for exposure, free tickets to events such as DesignThinkers, and the opportunity to contribute to the strength and vitality of RGD and its programs and services. I’d like to thank the following firms:
DESIGN PARTNERS 2017/2018
- The Rethink team for their work on DesignThinkers 2017
- Kyle Greenwood RGD for his design of the 2018 RGD Certification Sticker
- Kathleen Scott RGD and the team at Bruce Power for the identity and materials designed for RGD’s 2017 In-House Design Awards
- Vince Galante RGD, Tim Smith RGD and the team at The Pixel Shop on CreativeEarners as well as the DesignThinkers website
- Character Creative for the new Student Awards identity
- Design de Plume, particularly Jennifer Taback RGD and Mat Chambers Provisional RGD, for our new Pro Bono Guidelines
- Purpose/Built for our Creative Earners Results Documents
DESIGN PARTNERS 2018
- The team at Underline Studio on the 2018 So(cial) Good Design Awards
- The team at Zulu Alpha Kilo on DesignThinkers 2018
- Truth Dare on the Hiring a Designer Guidelines
- Also Ryerson University for the 2019 In-House Design Awards
Within the Communications Committee, a smaller group are responsible for encouraging positive and constructive relationships with our design partners. This committee reviews potential design partners, creates comprehensive creative briefs, attends design presentations and offers guidance and support. This process has helped to establish a professional framework for all RGD communication projects and has been well received by our design partners.
WEB & SOCIAL MEDIA
An on-going role of the Committee is to monitor and make recommendations for RGD web and email communications and social media content. Just a few stats: in 2017, the website had over 1 million page views with users compared to 129,912 users in 2016; 374 jobs were posted (about the same as in 2016) and about 200 items were published to the site. New web content is featured in RGD’s e-mail newsletter with a subscriber base that has increased from 17,000 in 2016 to over 19,000 today and RGD’s social media channels reach 8,700 Twitter Followers (up by 400 from this time last year); 4,400 Facebook Followers (up by 200); 2,230 Instagram Followers (up by an impressive 1,400) and about 10,000 LinkedIn Group Members and 3,335 LinkedIn Followers.
RGD STUDENT CHALLENGE
One of our goals for 2018 is to continue to increase engagement through RGD’s social media channels, particularly Instagram. As part of this, we recently launched a new #RGDStudentChallenges initiative where students are invited to post projects relating to each month’s specific theme for a chance to be recognized on RGD social channels and on display at DesignThinkers.
Another ongoing initiative includes a series of Certification Myths videos, which focus on the misconceptions surrounding RGD’s Certification Process. Created by Julian Brown RGD, the first video focuses on the misconception that people don’t have time to complete the process, and the second focuses on the misconception that only people who are solely “Designers” are eligible to become Certified RGDs. These videos are shared on RGD’s social media channels in hopes that, while poking fun at ourselves, we can demystify RGD Certification.
I’d like to thank my fellow Committee Members for their participation. They are Julian Brown RGD, Alison Garnett RGD, Tina Mackenzie RGD, Rod Nash RGD, Karen Satok RGD, Stussy Tschudin RGD, Hans Thiessen RGD and Nicola Hamilton RGD.