Communications Committee
Mandate: 
  • Facilitate communication between the Association and its members.
  • Propose, develop and review strategies to raise awareness of the Association within the design community.
  • Inform the design community about the Association’s mandate, activities and membership.

 

  • (a) Create RGD Video Content 

     

    (b) Develop Social Media Strategy

     

    (c) Develop New Edition of RGD Handbook for 2020

     

    (d) Review of RGD E-Newsletter / Website Content & Design

     

    (e) Creative Earners National Salary Survey

  • Creative Earners

    RGD produces Canada’s most comprehensive survey of salaries and billing practices in the creative communications industry every two years. Creative Earners surveys a diverse range of professionals including Graphic Designers, Account Executives, Copywriters, Firm Owners, Creative Directors, Design Managers and more. Results of the survey help raise awareness about Canada’s thriving creative industry.

     

    The Business of Graphic Design

    The only comprehensive guide to maintaining a graphic design business in Canada, the RGD Handbook explains how to build a design practice, understand intellectual property, hire creative talent and market design, in addition to providing sample forms.

     

    Social Media

    The Communications Committee oversees RGD's social media presence to ensure effective communication to our virtual followers. To stay updated with all of RGD's events, programs and industry updates, connect with us through Twitter, Facebook, Instagram and LinkedIn.

     

    Use the following hashtags to share and see specific information:

    • DesignThinkers #rgdDT
    • Future By Design #rgdFBD
    • RGD Webinars #RGDweb
    • Ask An RGD Videos #AskAnRGD
    • Creative Directions #rgdCD
  • Vice President, Communications & Committee Chair: Nicola Hamilton RGD, Toronto

    Nicola is an art director at Studio Wyse, a firm focused on story-driven editorial design. She is a former Deputy Art Director at Chatelaine, a former Associate Art Director at The Grid and a total magazine nerd. Nicola was co-chair of RGD's Provisional Committee through 2015 and 2016, where she focused on increasing engagement through events and online resources.

     

    Julian Brown RGD, Toronto

    Julian is the designer and entrepreneur behind the motion design studio On The Chase! In its first 5 years, OTC has won international awards and collaborated with diverse clients ranging from high-profile non-profit MaRS to award-winning filmmaker Sarah Polley. Julian has been profiled in industry magazines Applied Arts and Design Edge as a rising young talent. 

     

    Alison Garnett RGD, Toronto

    Alison is a creative director with over 20 years of global and national design, advertising and digital. Through the course of her award-winning career, Alison’s work has spanned various industries including automotive, retail, consumer-packaged goods, professional services, telecommunications and not-for-profit.

     

    Bob Hambly RGD, Toronto 

    Bob is Creative Director at Hambly & Woolley where his creative mind is always at work. Clients benefit from his fresh perspective, eye for detail and knack for personal service. Bob lectures frequently on design and design-related topics to varied institutions, associations and organizations. Over the past 22 years, Toronto-based Hambly & Woolley has received over 350 national and international design awards.

     

    Tina Mackenzie RGD, Mississauga

    As Manager of Creative Services for the City of Mississauga, Tina leads an award-winning design team that delivers services for a multitude of projects and programs. She began her in-house career at Honeywell and Scotiabank. Her team provides a range of expertise and was honoured as the DesignThinkers 2012 Design Partner, the first time an in-house design team was given this opportunity.

     

    Wendy Millard RGD, Kingston

    Wendy is the Design Manager at Empire Life and has an extensive background with in-house design management. With over 18 years of experience, she’s led several design rebrands in the technology and financial services sectors. She is a graduate, advisory board member and mentor for St. Lawrence College Graphic Design Program.

     

    Rod Nash RGD, Vineland

    Rod experienced the thrill successful communication design can bring early in his career in Australia. As one of RGD's founders Rod's communications and promotions helped with the founders' efforts to move The RGD Act through the Ontario Legislature. Rod is an active advisor to the RGD Board and Creative Director at Nash & Nash Ltd.

     

    Karen Satok RGD, Toronto

    Karin is the owner of Sputnik Design Partners. In her 25 years as a designer, Karen has provided creative direction and design management for an impressive array of material. Her work includes strategic branding programs, annual reports, identities, book covers and websites for clients such as CTV, Canada Post, HOK, LCBO, Penguin Canada and Roots.

     

    Jessica Vitale RGD, Toronto

    Jessica is the National Graphic Design Manager at DIALOG, a multidisciplinary design firm of architects, interior designers, engineers, urban planners, and landscape architects. Her focus is in branding and brand implementation in print, digital and physical environments. She is part of DIALOG’s national Design Champions group responsible for elevating DIALOG’s design through culture shifts, programs, presentations and events.

  • Criteria

    • Experience working with all forms of communications particularly digital and social media.
    • Time to contribute to the work of the Committee via email feedback, videoconference meetings and independent and group work.
    • Must be a RGD or Provisional Member

     

    Get Involved

  • Presented by Bob Hambly RGD at RGD's AGM on April 25, 2018

     

    COMMITTEE MANDATE
    To facilitate communication between RGD and its Members; propose, develop and review strategies to raise awareness of the Association within the design community; and inform the community about our mandate, activities and membership.

    DESIGN PARTNERS
    One of the Committee’s ongoing responsibilities is to confirm Design Partners for RGD projects. Firms donate their work in return for exposure, free tickets to events such as DesignThinkers, and the opportunity to contribute to the strength and vitality of RGD and its programs and services. I’d like to thank the following firms:

    DESIGN PARTNERS 2017/2018
    - The Rethink team for their work on DesignThinkers 2017
    - Kyle Greenwood RGD for his design of the 2018 RGD Certification Sticker
    - Kathleen Scott RGD and the team at Bruce Power for the identity and materials designed for RGD’s 2017 In-House Design Awards
    - Vince Galante RGD, Tim Smith RGD and the team at The Pixel Shop on CreativeEarners as well as the DesignThinkers website
    -  Character Creative for the new Student Awards identity
    - Design de Plume, particularly Jennifer Taback RGD and Mat Chambers Provisional RGD, for our new Pro Bono Guidelines
    - Purpose/Built for our Creative Earners Results Documents


    DESIGN PARTNERS 2018
    - The team at Underline Studio on the 2018 So(cial) Good Design Awards
    - The team at Zulu Alpha Kilo on DesignThinkers 2018
    - Truth Dare on the Hiring a Designer Guidelines
    - Also Ryerson University for the 2019 In-House Design Awards


    DESIGN COMMITTEE
    Within the Communications Committee, a smaller group are responsible for encouraging positive and constructive relationships with our design partners. This committee reviews potential design partners, creates comprehensive creative briefs, attends design presentations and offers guidance and support. This process has helped to establish a professional framework for all RGD communication projects and has been well received by our design partners.

     

    WEB & SOCIAL MEDIA
    An on-going role of the Committee is to monitor and make recommendations for RGD web and email communications and social media content. Just a few stats: in 2017, the website had over 1 million page views with users compared to 129,912 users in 2016; 374 jobs were posted (about the same as in 2016) and about 200 items were published to the site. New web content is featured in RGD’s e-mail newsletter with a subscriber base that has increased from 17,000 in 2016 to over 19,000 today and RGD’s social media channels reach 8,700 Twitter Followers (up by 400 from this time last year); 4,400 Facebook Followers (up by 200); 2,230 Instagram Followers (up by an impressive 1,400) and about 10,000 LinkedIn Group Members and 3,335 LinkedIn Followers.

    RGD STUDENT CHALLENGE
    One of our goals for 2018 is to continue to increase engagement through RGD’s social media channels, particularly Instagram. As part of this, we recently launched a new #RGDStudentChallenges initiative where students are invited to post projects relating to each month’s specific theme for a chance to be recognized on RGD social channels and on display at DesignThinkers.

    RGD VIDEOS
    Another ongoing initiative includes a series of Certification Myths videos, which focus on the misconceptions surrounding RGD’s Certification Process. Created by Julian Brown RGD, the first video focuses on the misconception that people don’t have time to complete the process, and the second focuses on the misconception that only people who are solely “Designers” are eligible to become Certified RGDs. These videos are shared on RGD’s social media channels in hopes that, while poking fun at ourselves, we can demystify RGD Certification.

     

    COMMITTEE MEMBERS
    I’d like to thank my fellow Committee Members for their participation. They are Julian Brown RGD, Alison Garnett RGD, Tina Mackenzie RGD, Rod Nash RGD, Karen Satok RGD, Stussy Tschudin RGD, Hans Thiessen RGD and Nicola Hamilton RGD.