Communications Committee
Mandate: 
  • Facilitate communication between the Association and its members.
  • Propose, develop and review strategies to raise awareness of the Association within the design community.
  • Inform the design community about the Association’s mandate, activities and membership.

 

  • RGD Brand

    Working with RGD's Creative Director, Karin Heinsch RGD, the Communications Committee works to ensure RGD's visual identity and overall branding remain consistent, appropriate and effective. Several Members of the Communications Committee also serve on a Design Committee which oversees the many pro bono projects that are taken on by RGDs for the Association.

     

    Member Communications

    The Communications Committee oversees and assists with the development of all content posted to the RGD website and shared in our e-newsletter, RGD Word. 

     

    Creative Earners

    RGD produces Canada’s most comprehensive survey of salaries and billing practices in the creative communications industry every two years. Creative Earners surveys a diverse range of professionals including Graphic Designers, Account Executives, Copywriters, Firm Owners, Creative Directors, Design Managers and more. Results of the survey help raise awareness about Canada’s thriving creative industry.

     

    Social Media

    The Communications Committee oversees RGD's social media presence to ensure effective communication to our virtual followers. To stay updated with all of RGD's events, programs and industry updates, connect with us through Twitter, Facebook, Instagram and LinkedIn.

     

    Use the following hashtags to share and see specific information:

    • DesignThinkers #rgdDT
    • Future By Design #rgdFBD
    • RGD Webinars #RGDweb
    • Ask An RGD Videos #AskAnRGD
    • Creative Directions #rgdCD
  • Vice President, Communications & Committee Chair:

    Bob Hambly RGD, Toronto 

    Bob is Creative Director at Hambly & Woolley where his creative mind is always at work. Clients benefit from his fresh perspective, eye for detail and knack for personal service. Bob lectures frequently on design and design-related topics to varied institutions, associations and organizations. Over the past 22 years, Toronto-based Hambly & Woolley has received over 350 national and international design awards.

     

    Julian Brown RGD, Toronto

    Julian is the designer and entrepreneur behind the motion design studio On The Chase! In its first 5 years, OTC has won international awards and collaborated with diverse clients ranging from high-profile non-profit MaRS to award-winning filmmaker Sarah Polley. Julian has been profiled in industry magazines Applied Arts and Design Edge as a rising young talent. 

     

    Vanessa Eckstein RGD, Toronto

    Having lived and worked in Buenos Aires, LA, NYC, Mexico City and Toronto, Vanessa brings an international perspective to her work. In 1998, she founded Blok Design, which has partnered with leading thinkers in the fields of architecture, film, industrial design and contemporary art to produce work for a range of clients, including Pepsi, Nike, the Miami Art Museum and Unicef.

     

    Nicola Hamilton RGD, Toronto

    Nicola is an art director at Studio Wyse, a firm focused on story-driven editorial design. She is a former Deputy Art Director at Chatelaine, a former Associate Art Director at The Grid and a total magazine nerd. Nicola was co-chair of RGD's Provisional Committee through 2015 and 2016, where she focused on increasing engagement through events and online resources.

     

    Tina Mackenzie RGD, Mississauga

    As Manager of Creative Services for the City of Mississauga, Tina leads an award-winning design team that delivers services for a multitude of projects and programs. She began her in-house career at Honeywell and Scotiabank. Her team provides a range of expertise and was honoured as the DesignThinkers 2012 Design Partner, the first time an in-house design team was given this opportunity.

     

    Rod Nash RGD, Vineland

    Rod experienced the thrill successful communication design can bring early in his career in Australia. As one of RGD's founders Rod's communications and promotions helped with the founders' efforts to move The RGD Act through the Ontario Legislature. Rod is an active advisor to the RGD Board and Creative Director at Nash & Nash Ltd.

     

    Karen Satok RGD, Toronto

    Karin is the owner of Sputnik Design Partners. In her 25 years as a designer, Karen has provided creative direction and design management for an impressive array of material. Her work includes strategic branding programs, annual reports, identities, book covers and websites for clients such as CTV, Canada Post, HOK, LCBO, Penguin Canada and Roots.

  • Presented by Bob Hambly RGD at RGD's AGM on April 27, 2017

     

    The primary mandate of the Committee is to steward RGD’s identity and external communications strategy, working to facilitate communication between the Association and its Members.

     

    One of the Committee’s ongoing responsibilities is to confirm Design Partners for RGD projects. Firms donate their work in return for exposure, free tickets to events such as DesignThinkers, and the opportunity to contribute to the strength and vitality of RGD and its programs and services.

     

    Thank you to all of the firm who contributed to projects in 2016. They are:

    - Caroline Bruckner RGD and her team at Deloitte for their work on DesignThinkers 2016 

    - Michael Zavacky RGD for his design of the 2016 RGD Certification Sticker

    - The team at Capital One for the identity and materials design for RGD’s first In- House Design Awards

    - Ciabh McEvenue and her team at Tamm + Kit on Creative Earners

    - Linda Nakanishi and her team at Nascent Digital on the Free, Fee or Flee web tool

    - Russell Gibbs RGD for the new identity for our Creative Directions Conference Association of Registered Graphic Designers

    - Meg Lynch RGD at Forge Media for her design of the 2017 RGD Field Guide

     

    In 2017, we are working with:

    - Kathleen Scott RGD and her team at Bruce Power on the 2017 In-House Design Awards

    - The team at Rethink on DesignThinkers 2017

    - Vince Galante, Tim Smith and the team at The Pixel Shop for their continued work on CreativeEarners as well as the DesignThinkers website

     

    An on-going role of the Committee is to monitor and make recommendations for RGD web and email communications and social media content. Just a few stats, in 2016, the website had over 1 million page views with 129,912 users compared to 98,000 users in 2014; 381 jobs were posted (almost 100 more than in 2015) and about 200 items were published to the site. New web content is featured in RGD’s e-mail newsletter with a subscriber base that has increased from 12,000 in 2015 to over 17,000 today and RGD’s social media channels reach 8,200 Twitter Followers; 4,200 Facebook Followers; 2,230 Instagram Followers and about 10,000 LinkedIn Group Members.

     

    One of our goals for 2017 is to increase engagement through RGD’s social media channels, particularly Instagram. As part of this, we recently launched a new InstaReview Program which provides Student RGDs with the opportunity to get feedback on their work through Instagram.

     

    The Committee’s major initiative for 2016 involved worked with the very talented communications strategist and writer Doug Dolan to come up with a new brand statement for the Association as follows: Through RGD, Canadian designers exchange ideas, educate and inspire, set professional standards and build a strong, supportive community dedicated to advocating for the value of design.

     

    In addition to the new brand statement, Doug developed a series of taglines which my firm, Hambly + Woolley, incorporated into the RGD log replacing “Association of Registered Graphic Designers”. These statements hinge around the notion that at RGD designers working together. They include designers inspiring designers; designers connecting designers and designers supporting designers. My fellow Committee Members Julian Brown created animations of these various taglines that now appear on the RGD website and Vanessa Eckstein designed bags and tshirts featuring the taglines. In 2017, we are again working with Doug Dolan along with our Video Production Partner Mediaface to develop a video on RGD and particularly the value of the designation and our Certification.

     

    At our Creative Directions Conference, Doug worked with Mediaface to interview 30 of those attending about their experiences with RGD. Over 30 hours of footage was captured for what we anticipate will be a 2-3 minute video. We hope to launch something in the fall.

     

    I’d like to thank my fellow Committee Members for their participation. They are Julian Brown RGD, Vanessa Eckstein RGD, Tina Mackenzie RGD, Rod Nash RGD, Karen Satok RGD, Stussy Tschudin RGD and Nicola Hamilton RGD who has recently joined.

  • Criteria

    • Experience working with all forms of communications particularly digital and social media.
    • Time to contribute to the work of the Committee via email feedback, videoconference meetings and independent and group work.
    • Must be a RGD or Provisional Member

     

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