People sitting around a table talking.
In-House Design Conference

Details

Date: Friday, April 12, 2019

Time: 8:15 a.m. to 5:00 p.m.

Location: Ottawa Art Gallery, 50 Mackenzie King Bridge

 

Whether you're an in-house design department of one or part of a creative team that spans multiples offices in multiple countries, RGD invites you to join us at our first-ever conference specifically for designers who work in internal creative departments/agencies. We've designed a program to hone your skills, augment your value to your team and provide tactics to advance the strategic role of design within your organization.
 
In addition to a mixed format of presentations, interactive workshops and customized roundtable discussions, this event includes a continental breakfast and a warm buffet lunch and offers multiples ways for you to connect and share knowledge with other in-house designers and experts.
 

Pricing (includes taxes and fees)

RGD Member - $163 ($223 after March 4)

Non-Member* - $253 ($313 after March 4)

* Non-Member Special

Save $75 when you buy Affiliate Membership as part of your Registration. You'll also receive access to DesignThinkers presentation recordingsfree webinars, discount to enter the In-House Design Awards, free subscriptions to Applied Arts and Fast Company and more.

* If you're interested in registering your team of in-house creatives, please contact Heidi at for information on our group rate.

 

Accommodations

Novotel Ottawa (approx. 3 minute walk to Ottawa Art Gallery)

Superior Room - 1 King Bed / *RGD rate: $149.00

Click here to make a reservation at the RGD rate.

*RGD rate ends February 26. RGD rate applies to reservations for the night of April 11 only. 

 

Click here to Register.

 

Questions? Please email Rebecca at .

 

Speakers & Programming

  • Erin Craig RGD

    Erin Craig RGD, Creative Director of Trade Publishing at Harlequin

    Talk: Walking the Line: Balancing in In-House Design

    About Erin

    Finding her passion for book cover design over 14 years ago, Erin has evolved from Art Director to Associate Creative Director to Creative Director. She was the lead creative for the launch of Inkyard Press (Harlequin Teen) and has been involved in establishing the visual look for other imprints under the Harlequin umbrella. Erin has taught in the School of Communication, Art and Design at Seneca College, Toronto and at the Harris Institute.


    About Erin's talk

    Working in-house is both challenging and rewarding, but with the right tools, the rewards outweigh the challenges. As in-house designers, we have to consistently reinvent ourselves and our designs within a defined space. We need to be unique and different, but not too unique or different that we alienate our successes. Join Erin as she focuses on the relationships within and beyond your in-house department, and how to sustain them.


    Takeaways
    • How to keep motivated while facing the same problems
    • How to speak to your internal clients so they understand
    • How to listen to your internal clients so you understand
  • Chris Govias

    Chris Govias, Chief of Design with the Canadian Digital Service

    Talk: Government: A New Frontier for Design

     

    About Chris

    A hands-on design leader, Chris works with both large and small teams to deliver intelligent, simple, user-centric websites, apps and services in an agile and iterative fashion. He moved to Ottawa in 2017 after working for 10 years in the UK to become the first Chief of Design with the Canadian Digital Service, a new initiative to deliver simple, user-centric, easy to use services for all Canadians.

     

    About Chris' talk

    Generally government is not the most compelling environment for designers. But thanks to new initiatives, user-centred design is transforming policy and service delivery at all levels of government and, within this environment, designers have opportunities to create work that has real, meaningful impact on people’s lives.

     

    Takeaways

    • Learn how governments are adopting design thinking and user-centred design methodologies
    • Explore how designers are changing the way governments deliver services
    • Understand how experience and service design are solve some of the most pressing issues facing our society and people

     

  • Stella Guan

    Stella Guan, Senior Visual Designer at JPMorgan Chase & Co.

    Talk: Turning Difficult In-House Clients into Your Cheerleaders

     

    About Stella

    Stella Guan is an award-winning visual designer with experience spanning across multiple disciplines and industries. Started her career in broadcast design, Stella has been pushing the boundaries between the specialist and generalist role with her diverse experience in creating effective visual solutions for marketing agencies, advertising agencies, technology companies and global financial services firms. At JPMorgan Chase, she creates high-quality visual design across digital platforms, including mobile UI, landing pages, microsites and interactive infographics.

     

    About Stella's talk

    One of the biggest challenges for in-house designers is dealing with difficult internal clients who don't "get" or appreciate the value of design. Does it mean that in-house design teams are doomed as corporate production machines that churn out subpar products crippled under pressures from difficult internal clients? Not necessarily. In this talk, we are going to look at how in-house designers and design leaders can turn these clients into their biggest cheerleaders by reviewing case studies from real-world scenarios.

     

    Takeaways

    • The key thing designers need to use when working with clients
    • How to harness clients' excessive zeal
    • How to educate clients on the value of design

     

  • Josh McInerney RGD

    Josh McInerney RGD, Manager of Design and Creative at Ryerson University

    Talk: Art + Strategy: Using Design to Bend Rules, Turn Heads and Not Break Your Brand

     

    About Josh

    Josh joined Ryerson after running his own creative agency where he worked with clients such as BMW, Manulife, Cineplex and the University of Toronto. At Ryerson, he manages a brand that needs to connect with an audience of over 36,000 students, 900 plus faculty members, 7 faculties and countless donors, sponsors and alumni. Over his three years at Ryerson, he has been involved in the refresh of Ryerson’s brand, ensuring its award-winning designs are fun, functional and impactful.

     

    About Josh's talk

    In-house design teams have advanced with the times. Once known for being simply production houses, we are now seen as the visual architects and strategists behind some of today’s most influential brands. While visual identity systems are critical to building consistency and trust with your audience, they present a key challenge — how do you expand on a graphic system so that it follows the rules but doesn’t become trapped by them? Where can in-house teams find those opportunities in an organization to push new ideas forward and have them realized?

     

    Takeaways

    • How to leverage the strengths and limitations of your visual system to discover new creative solutions
    • How to use experimentation as a strategy to successfully sell new design ideas and concepts
    • Tactics to build trust and promote your expertise, your team and your capabilities

     

  • Katie Monteith

    Katie Monteith, Director of Customer Experience at PwC

    Workshop: Designing for Impact: Measuring the Impact of Service Design

    Co-facilitated with Marie Serrano

     

    About Katie

    Katie is a service designer and customer experience leader with a decade of experience building strong brands and compelling customer experiences for organizations across North America, Europe, APAC and Africa. As Director, Customer Experience, and a senior project leader at PwC, she leads multi-disciplinary teams of researchers, designers, business analysts, and strategists to help clients design engaging, game-changing service experiences.

     

    About Katie and Marie's workshop

    They say that “you deliver services the way you evaluate them,” yet most organizations lean on one-size-fits-all metrics to assess service design impact. To design more user-centered services organizations, we must find new ways to translate user needs and behaviours into quantifiable and actionable measurements that demonstrate the shared value created through effective service design. In this interactive workshop, we’ll discuss some of the measurement factors that organizations can use to assess the impact of service design, and provide activities and tools to create their own design impact measurement framework.

     

    Takeaways

    • The value of service design and why we should measure its impact
    • Introduce a set of new criteria for defining the right metrics to effectively measure service impact
    • Use hands-on tools and discussions to build examples of their own service design impact dashboards
  • Deborah Peterson RGD

    Deborah Peterson, Creative Director at Rogers Communications

    Talk: Service Departments are for Autos and Appliances: Moving from Service to Strategic

     

    About Deborah

    Deborah has over 15 years of experience as an award-winning creative leader working in branding, strategy and design within large organizations. She believes design strategy really can change the world – or at least the client's in a million positive ways – and has worked to help redefine the role and expectations of design in organizations. She was previously at Harlequin and TVO, where she led the rebrand of TVO and TVOKids.

     

    About Deborah's talk

    Almost all in-house design departments face being relegated to the dreaded area of a service department where you watch the plum jobs go to the agencies where the 'real' creatives are. There are many reasons why this happens, but there are also many ways we can build paths out of the service station mentality. Through examples that illustrate how this can be done, we'll talk about addressing the holy grail of ROI, and how to change the conversation from being told that you're a "cost centre" to gaining respect and invitations to meetings at the start of a project.

     

    Takeaways

    • Understanding your value to the company, and how to start showing it
    • How to develop a creative process that gets better results, and will show your strategic value to business partners
    • How to deal with prickly clients who don't value design or your time & build internal relationships
    • How to make a difference when you're the lone wolf designer & stay motivated/inspired

     

  • Marie Serrano

    Marie Serrano, Policy Advisor, Policy Innovation Hub at The Ontario Cabinet Office

    Workshop: Designing for Impact: Measuring the Impact of Service Design

    Co-facilitated with Katie Monteith

     

    About Marie

    Marie strives to empower the government to tackle complex policy challenges in a collaborative and human way, combining Service Design methodologies and system thinking. At the Ontario Policy Innovation Hub, Marie applies a human-centric approach and a deep understanding of complex systems to build partnerships, shift mindsets, and develop innovative policies across ministries. Prior to joining the Ontario Public Service, she guided multiple large private and nonprofit organizations in successfully developing multi-channel experiences and internal participative frameworks.

     

    About Marie and Katie's workshop

    They say that “you deliver services the way you evaluate them,” yet most organizations lean on one-size-fits-all metrics to assess service design impact. To design more user-centered services organizations, we must find new ways to translate user needs and behaviours into quantifiable and actionable measurements that demonstrate the shared value created through effective service design. In this interactive workshop, we’ll discuss some of the measurement factors that organizations can use to assess the impact of service design, and provide activities and tools to create their own design impact measurement framework.

     

    Takeaways

    • The value of service design and why we should measure its impact
    • Introduce a set of new criteria for defining the right metrics to effectively measure service impact
    • Use hands-on tools and discussions to build examples of their own service design impact dashboards

     

  • Robert Smith RGD

    Robert Smith RGD, Owner & Creative Director at Greenmelon

    Workshop: Coffee, Cubicles and Creativity: Focusing Creativity in a Corporate Environment

     

    About Robert

    Robert is an internationally recognized Creative Director, entrepreneur, college professor and father. His mother will tell you that he has always been a talented boy with an incredible imagination, always drawing or writing stories. His teachers would say the same, but didn’t share her enthusiasm. His first book, The Frankenstein Condition, deals with the disconnect of expectations and reality. And of course, monsters.

     

    About Robert's workshop

    Most of us find ourselves here today because we loved drawing, writing or some related creative endeavour. Now that you are working in a corporate environment, perhaps you feel unsatisfied and unchallenged. In this lively and interactive session, we will explore how to re-engage creativity to feed both our inner artist and the needs of corporate communication. Participants will work in small groups and apply elements from the presentation to a communication problem.

     

    Takeaways
    • How to simplify the creative process to avoid the “blank page” syndrome
    • Techniques to keep you on track and on time
    • Strategies to reignite your creative passion at work