John Couch, VP Product Design at Hulu and author of “The Art of Creative Rebellion: How to champion creativity, change culture and save your soul”
Take a Breath
Inspire, the base word for inspiration, comes from the Latin inspirare: ‘breathe or blow into’ from in- ‘into’ and spirare ‘breathe’. The word was originally used for a divine or supernatural being, in the sense of ‘imparting a truth or idea to someone.’ Taking a breath, in other words, is to create.
“Inspiration” is the process of being mentally stimulated to do or feel something, especially to do something creative. It’s John's experience that creativity comes from contemplation. In Zen Buddhism, the first practice for meditation is to simply sit and count one’s breath. It’s from the state of centeredness that a state of flow can arise. And from flow comes its own inspiration and creativity.
In this talk, John will discuss how to access your creative center during these tumultuous times. John will also discuss design culture and instead of design, he will use his art as examples of the state of flow. John will also be referencing principles from his book, The Art of Creative Rebellion, as guideposts for leading and navigating creatives through challenging times.
Let's slow down to move forward. It’s time to breathe.
About John Couch
John S. Couch is Vice President, Product Design for Hulu where he led the sucessful 2017 redesign of the Hulu Experience (across mobile, living room and web). He continues to lead design innovation as well as leading the design of the future of next generation storytelling in emerging platforms and formats. His first job out of college was curating an art show in London of Beat writer William Burroughs’ “Shotgun Paintings” (as implied, shotguns and exploding cans of spray paint were involved) and then, in classic young starving artist mode, he ambulated to Paris, Vienna and Tokyo before finally settling in San Francisco. He launched his design career at Wired Magazine, where he shared an office with Douglas Coupland (“Generation X”) and developed a love for technology, design and tech and, as he is fluent in Japanese and could write copy, he helped launch Wired Japan. Then he moved to LA, taking leadership roles at The Museum of Contemporary Art (MOCA), CBS and eBay before landing at Hulu. Couch lives in Southern California, in a secluded house in the dusky Santa Monica mountains surrounded by ancient oaks. He has a lovely and brilliant wife, JC, who serves as his muse and creative producer and an amazingly sweet teenage daughter, Audrey, who as of this writing, still allows her father the illusion that he’s kinda cool. In addition to his day job, Couch continues to write daily in the wee morning hours and paint every evening – he's currently working on a series of abstractions entitled ["Chuushin (中心)] or 'Center'" which reflect the tumultuous times of 2020. He also painted the deity [“Zao Gongen,"] which was commissioned by a Shugendo priest in Nara, Japan and, in August 2018, was installed into a refurbished 300-year-old ryokan in the heart of the Iga province of Japan, the birthplace of Ninjutsu (which delighted the otaku-nerd in Couch to no end).
Presented by Alana Ruoso RGD, Graphics & Creative Manager at Benefit Cosmetics Canada, Success Coach for Designers & Creatives
As in-house designers, we are not limited. But often we feel limited and question our value. We lose sight of our talents, how much we accomplish, and what we are capable of offering our workplace. It's crucial that we elevate both how we perceive in-house roles and how we present our roles to our coworkers and teams. Ultimately, it is up to us to clearly communicate the value of what we do in a way that is both empowering and authentic. In this talk, Alana will help you gain a new, positive perspective on the value you bring to the design community as an in-house designer.
- Practical tips for building confidence
- How to effectively communicate what you do and your value to the people you work with daily
- Clarity on how to use language to your advantage for internal communications, job interviews, resumés and more
Alana Ruoso RGD is a Graphic Designer and Creative Strategist with over 20 years of experience in the design industry. Having worked both agency and client-side, and also full-time freelance, Alana brings a wealth of diverse, valuable industry knowledge to the table. Her portfolio includes work for the City of Mississauga, Sobeys, Jamie Oliver for Canada, Harlequin Enterprises, JUNO Awards, Umbra, Rogers Publishing, Mood Media and results-driven entrepreneurs.
In-house creative teams often find themselves in organizations that don’t completely understand the business value of design and the expertise their teams can bring to the table. This panel discusses the need for telling your own story and educating those around you as a stepping stone for advancing the strategic role of design within your organization.
Kathleen Scott RGD, Creative Strategy Team Lead at Bruce Power in Tiverton (ON)
- Vishu Mahajan, Creative Director, Communications, Advancement at the University of Calgary