Principles

The aim of this section is to reinforce RGDs' understanding of the concepts that underlie good design, from a logo to a brochure to a complex website.

 

Texts

Lupton, Ellen & Cole Phillips, Jennifer, Graphic Design: The New Basics.


Samara, Timothy. Design Elements: A Graphic Style Manual. ONLY Chapter 3.

 

Content

- Building Blocks incl. Point, Line, Plane; Rhythm and Balance; Scale; Grid

- Elements of Meaning incl. Texture; Colour; Figure/Ground; Framing; Hierarchy; Type

- Elements of Technology incl. Layers; Transparency; Time & Motion

- Elements of Layout, incl. Modularity; Grid; Pattern; Diagram

 
 
  • "Choosing and Using Type" 

     

    This webinar was presented by Timothy Samara as part of RGD's Webinar Program, which provides virtual, professional development content to RGD Members as presented by a variety of design industry professionals and related experts.

     

    Timothy's webinar (with his slides) was recorded so that it might be used as a possible aid for candidates preparing for the Design Principles Section of the Online Test.