The aim of this section is to reinforce RGDs' understanding of the concepts that underlie good design, from a logo to a brochure to a complex website.



Lupton, Ellen & Cole Phillips, Jennifer, Graphic Design: The New Basics.

Samara, Timothy. Design Elements: A Graphic Style Manual. ONLY Chapter 3.



- Building Blocks incl. Point, Line, Plane; Rhythm and Balance; Scale; Grid

- Elements of Meaning incl. Texture; Colour; Figure/Ground; Framing; Hierarchy; Type

- Elements of Technology incl. Layers; Transparency; Time & Motion

- Elements of Layout, incl. Modularity; Grid; Pattern; Diagram