The aim of this section is to reinforce RGDs' understanding of the concepts that underlie good design, from a logo to a brochure to a complex website.
Lupton, Ellen & Cole Phillips, Jennifer, Graphic Design: The New Basics.
Samara, Timothy. Design Elements: A Graphic Style Manual. ONLY Chapter 3.
- Building Blocks incl. Point, Line, Plane; Rhythm and Balance; Scale; Grid
- Elements of Meaning incl. Texture; Colour; Figure/Ground; Framing; Hierarchy; Type
- Elements of Technology incl. Layers; Transparency; Time & Motion
- Elements of Layout, incl. Modularity; Grid; Pattern; Diagram