The aim of this section is to ensure RGDs understand the tools available to help them determine client needs and markets and develop effective design solutions. 

A Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need

  • 1. This form of research is built around numbers, logic and objective data:

    (a) formative research

    (b) exploratory research

    (c) quantitative research

    (d) qualitative research


    Correct Answer: (c)


    2. Ethnographic investigations that strive to analyze cultural phenomena through the perspective of one actively participating in the community under study are called:

    (a) emic

    (b) personal world-view

    (c) etic

    (d) internal vision


    Correct Answer: (a)