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Research
The aim of this section is to ensure RGDs understand the tools available to help them determine client needs and markets and develop effective design solutions. 
 
Text

Visocky O’Grady, Jenn & Ken. A Designer’s Research Manual.

  • Sample Questions

    1. This form of research is built around numbers, logic and objective data:

    (a) formative research

    (b) exploratory research

    (c) quantitative research

    (d) qualitative research

     

    Correct Answer: (c)

     

    2. Ethnographic investigations that strive to analyze cultural phenomena through the perspective of one actively participating in the community under study are called:

    (a) emic

    (b) personal world-view

    (c) etic

    (d) internal vision

     

    Correct Answer: (a)