Ottawa's underground art space - located at Rideau Station as part of the City of Ottawa's LRT system. My role: logo, branding the space and inaugural exhibit
Graphic Designer / Art Director / Marketing Strategist
June 26, 2019
165 Whernside Terrace
Areas of SpecialtyBook Design, Branding
Other CapabilitiesBook Design, Branding, Corporate Communications, Digital Marketing, Photography, Typography
Client SpecialtyArts & Culture, Government, Healthcare, Non-profit, Retail
Languages CoveredEnglish, French
Interested in FreelanceYes
Availability for freelance work
Company DescriptionI am a bilingual, innovative and driven Registered Graphic Designer with over 22 years of confident, leading-edge graphic design, art direction and marketing experience – developing, managing and implementing campaigns, projects and products such as: detailed Environics, Google Analytics and Insight reporting to identify market gaps and opportunities; creative print and online advertising campaigns, traditional and digital marketing campaigns, logo and brand identity design and development, video and animation production, national and international tradeshow design, social media design and development, web design and content management; and complex take-to-market strategies – for various sized companies such as government agencies, non-profits, private and public organizations.
Why am I an RGD?I am an RGD because I feel I am at the peak of my career and feel I am ready to give back to a community I am passionate about. I first learned about the RGD in 1999 when I graduated from design school. I followed them closely for close to 10 years and attended 6 DesignThinker Conferences. I reconnected with them in 2019 at the In-House Design Conference in Ottawa, where I was surrounded by like-minded design professionals, and was fueled to become active again. With 2 decades of experience, knowledge, stories, challenges and successes under my belt, I feel I’m ready to help give back to an industry I am passionate about through any form of contribution needed – but I also would like to learn from new designers about their mindset in today’s advertising world, what they look for in marketing best practices, how they navigate our digital footprint, and what their impression of design will be in the future.
What is my most memorable RGD moment?hmmm... I have a few. I've had fantastic experiences at DesignThinkers with colleagues, attending the new In-House Conference in Ottawa and hobnobbing with like-minded creative leaders, but the most memorable moment was in my interview to become an RGD. I had just logged in and was chatting with Heidi Veri about my panel interview. We were talking about expectations, process and getting to know each other when it happened. My colleague saw I was in a boardroom (door closed – but there was a window) and he jumped out and scared the living daylights out of me. Unfortunately, in that exact moment dropped the biggest F-bomb and jumped back in my chair. This resulted in a very flushed, embarrassed yet hopefully memorable applicant.
Why am I a designer?I am a designer because I love visual storytelling (an image depicting an emotion or experience can say so much more than just words). I love bringing ideas to life (when you’re trusted and are given a napkin from a client with an idea on it they sketched in an airport lounge). I love thinking outside of the box (I may not burst out of the box, but I’ll certainly push those walls). I love giving back (working for non-profits, charities, and other organizations that cannot afford an agency, but deserve agency quality work). And lastly, I love seeing the community interact with what I produce (in-person and online – seeing or hearing about the impact just warms me from the inside out).
Why should you hire me?You should hire me because I am a big picture thinker. I can take a simple or complex project, and holistically look at every opportunity for growth before starting any creative. I always look beyond what is asked of me – not because I have to but because I want to deliver the most sustainable and flexible products possible. I work towards ensuring my designs are fluid and sustainable across all platforms so the client is equipped with elements that promote stability, coherence and longevity.