A well established software company was looking for a repositioning of their brand as the company has and will continue to go through growth and change.
RGD (Certified Senior Designer)
President & Creative Director
April 13, 2018
Areas of SpecialtyBranding, Corporate Communications, Digital Marketing
Client SpecialtyGovernment, Healthcare, Non-profit, Professional Services, Technology
Languages CoveredEnglish, French
Company DescriptionBanfield is an independent mid-size agency based in Canada’s capital. Since 1973, we’ve thrived in a fast-changing industry by putting people at the heart of everything we do — from the relationships we build with our local, national, and global clients, to the agile solutions and stories we create to connect with their audiences.
Why am I an RGD?I believe in the importance of building a community where we can work towards continually pushing the profession forward. Being a member of RGD gives you the sense that you are a part of something bigger – it gives you the chance to make connections and form relationships outside your circle while it keeping you always curious and learning.
Why am I a designer?As a designer, you work with all the different forms and theories of art and communication – from photography, illustration, technologies, typography, abstraction, colour theory, words, social trends, fashion, graffiti, etc. You learn to master visual problem solving regardless of the medium – to create something new that can prompt change, inspire action or simplify the lives of your audience.